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Twitter, Kantar Media Partnership Gets Spanish

  • The Drum, Thursday, October 31, 2013 3:15 PM

Twitter and Kantar Media have announced the extension of a recent UK partnership to include Spain. The deal between Twitter and the analytics firm offers tools for marketers to allow deeper insight into the relationship between social media and TV viewing. The extension is effective from 2014 and will enable broadcasters to asses programme performance and plan promotions more effectively, as well as provide better information for media buyers and sellers about social data integration.

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