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Jewelry Brand Breaks Taboos
- Express Tribune, Monday, November 4, 2013 8:02 AM
In a new TV ad Indian jewelry brand Tanishq has confronted a couple of major taboos in India: a woman re-marrying and a woman who doesn't have white skin. The ad shows a darker-skinned bride Tanishq bridal jewelry. A little girl sits next to the groom’s parents while the bride and the groom continue with the ceremony. In the middle of it all, the little girl refers to the bride as mom and insists on joining her for a ritual.
