REVOLVING DOOR: Matt MacDonald Joins BBDO To Lead AT&T Account

Matt MacDonald is joining BBDO as executive creative director on AT&T. He was most recently co-chief creative officer at JWT New York. In addition, Wil Boudreau, an executive creative director at BBDO New York, will be relocating to BBDO Atlanta to become executive creative director of that agency. MacDonald brings more than 15 years’ experience to his new role, ten of which were spent at JWT, New York and the last 18 months as its co-chief creative officer. While at JWT, MacDonald was behind “Welcome Bigwigs” for JetBlue, “The Magic of Macy’s” campaign and “Yes, Virginia” animated Christmas special for Macy’s, and the “Nightlife Exchange” project for Diageo. MacDonald is scheduled to join the agency in January.

advertisement

advertisement

Next story loading loading..