Last year, SodaStream was stopped at the Super Bowl stadium gate with an ad taking on Coke and Pepsi. This year, the maker of a home carbonation system will return to do it again. The message is that SodaStream helps the environment by saving bottles, while Big Soda proliferates garbage and waste. SodaStream International CEO Daniel Birnbaum: "I hope that [Fox] will be a little more courageous than CBS, because CBS's behavior was just pathetic." The stifled ad has garnered over 4.9 million views on YouTube.