It's just one billboard, but the earned media is priceless. It's the sign on Sunset Blvd. for SnoreStop that depicts a U.S. soldier embracing a Muslim women with her face veiled with the message "#betogether." Said soldier Paul Evans, who posed for the ad with his real-life girlfriend, “I did this because I am no stranger to other people’s discrimination." Said a SnoreStop spokesperson, "We want to show couples that you normally don't see in advertising."