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Controversial Billboard Gets LOTS Of Attention

  • MSN Now, Tuesday, November 5, 2013 8 AM

It's just one billboard, but the earned media is priceless. It's the sign on Sunset Blvd. for SnoreStop that depicts a U.S. soldier embracing a Muslim women with her face veiled with the message "#betogether." Said soldier Paul Evans, who posed for the ad with his real-life girlfriend, “I did this because I am no stranger to other people’s discrimination." Said a SnoreStop spokesperson, "We want to show couples that you normally don't see in advertising." 

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