Brent Smart was named CEO of Saatchi & Saatchi New York. Smart is currently a worldwide managing director at Saatchi & Saatchi New York. He succeeds Durk Barnhill, who becomes Business
Development Director for Saatchi & Saatchi’s global transformation team. Both men will report to Kevin Roberts, CEO of Saatchi & Saatchi Worldwide. Previously, Smart spent seven years
with BBDO. First he ran Colenso BBDO in New Zealand, and then transferred to lead BBDO’s West Coast operations as managing director of BBDO San Francisco. Barnhill will be responsible for
building digital capacity in the Saatchi & Saatchi network and identifying areas for growth.