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Twitter Uses Email to Encourage Growth and Engagement

Want to know the secret to Twitter's growing success? It's email. Josh Aberant, the postmaster at Twitter, called the channel the 'lifeblood' of the social network. Twitter sends out about 22 different email notifications to users regularly. This includes updating users on when they receive a direct message, reply, retweet, or when someone favorites a Tweet. The idea is to help engage users and draw them back into the network. 

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