The Digital Edge, the interactive arm of ad shop Mediaedge:cia, tapped aQuantive ad server Atlas DMT to develop a series of analyses and custom reports. Atlas helped the agency develop analytics for
measuring optimal frequency, conversion rates by week or day part, and customer lifecycle analyses to help clients improve results online. On Monday, the two companies jointly published the case
study, which can be viewed at http://atlasdmt.com/insights/.
"Being able to analyze and discover insights from the sea of data resulting from online advertising campaigns is the key to success,"
said Alan Schanzer, managing partner, The Digital Edge.
