Chevy Taps Maven For Broadband Video Campaign

  • December 6, 2004
Rich media software provider Maven Networks, Inc., Monday said that GM's Chevrolet division will use the Maven Media System to power "Chevy Live," a full-screen, interactive video application, as part of its ongoing campaign to reach Chevrolet's broadband customers. Created by Chevrolet's longtime agency, Campbell-Ewald, Chevy Live is available now at www.chevrolet.com/chevylive.
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