• by Amy Corr  @MediaPostOTL, November 6, 2013

Nissan Europe launched an online video campaign for its Micra car, targeting women with a “just do it” attitude toward life. The first video in the “Go Get It” campaign is “Glitch.” A woman speaks with her boss via teleconference but the reception is spotty, forcing the boss to hang up. Turns out, the woman was intentionally making strange sentences so she could disconnect and do more important things, like sip a drink poolside. See it here. A woman looks for her keys at the bottom of her purse in “Bag Duel.” A Micra owner just presses a button on her car to gain entry, so she never has to fumble for her keys again. Watch it here. A woman wants the upper hand in an all-male business meeting in the final video. She arrives early and stages the meeting room so every chair except hers is at its lowest point, so she can look down at attendees. See it here. TBWA\G1, TBWA\London and TBWA\Paris created the campaign.