"All great storytelling requires great characters"-- a key guideline for any reality show, even one done by the august
Wall Street Journal. The importance of "characters" was one of the
lessons learned by the folks behind the
Journal's experiment in reality TV, the online series "Startup Of The Year," according to Adrienne LaFrance. The show, which just completed its 20-week
first season, was designed to be more like "Shark Tank" than "The Apprentice," and to attract younger MBA students or entrepreneurs.
Read the whole story at Nieman Journalism Lab »
