• Entrepreneur, Thursday, November 7, 2013 8 AM

Three companies understand the importance of good storytelling. Jackson Hole, Wyo.-based company Stio introduced the outdoor apparel brand with a blog called The Town Hill Chronicles. The blog told the company's brand story with a team of professional writers profiling people living in mountain communities across the U.S. That built an audience, values and an emotional connection, all of which happened before the company had a website and store. Springfield, Mo.-based Askinosie Chocolate and Seattle-based pet insurance company Trupanion stories at the jump.

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