Rosetta hired Lars Bastholm as the company’s first global chief creative officer. Most recently, Bastholm was chief creative officer of Cheil USA. Previously, he helped fuel Ogilvy North
America’s digital transformation as chief digital creative officer and led Ogilvy New York’s creative group as chief creative officer. Prior to that, in 2004, Bastholm opened AKQA’s
first New York office, ultimately becoming co-chief creative officer for North America before leaving in 2009. “Rosetta has been flying somewhat under the radar in the agency community, but its
growing global client roster and outstanding work ensures that it won’t be for long,” said Bastholm.
