Daily Time Boomers and Seniors Spend Online (hrs:minutes)
Time on Line Daily
Source: McAfee, October 2013
Many Baby Boomers have voluntarily shared personal information with people they have never met in person. 57% have shared information or posted online personal information. This includes 52% who have shared their email address, 27% who have shared their cell phone number and 26% who have shared their home address.
According to Michelle Dennedy, vice president and chief privacy officer at McAfee, “The use of social networks among people 50+ is trending (up)… counterintuitive that sharing personal information with strangers would not concern them… highlights… need to better understand the difference between the real and perceived dangers online… “
Though social networks have a reputation among the younger generation as a hub for drama among friends, the survey found this to be the case even in this age group. 80% use social media networks, 36% of which log in daily, opening the doors to the possibilities of social media drama. 16% admitted to experiencing negative situations while logged into their social media accounts, leading to 19% of claims that the incident was severe enough to end a friendship. Other results from those who had negative experiences include inappropriate posts from friends (23%) and having a fight with a friend, spouse, or partner (9%).
Despite their technological confidence, these adults revealed some concerning and surprising realities regarding online security (excluding instances where this information was necessary for online purchases):
The sample of 1,258 online interviews included 15% Hispanic and 17% African American respondents, achieved geographic distribution according to the US census, and is distributed evenly by age and gender The total sample of 1,258 yields a margin of error of +/- 2.8 percentage points at the 95% confidence level.
For more information about this study, please visit here.