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Spotify, Bravo, Cross-Promote Cable Channel's Shows

  • Adweek, Tuesday, November 12, 2013 11:06 AM
Bravo is cross-promoting its four November premieres with Spotify, in the company's first U.S. TV-focused partnership. "Spotify users will be pitched playlists for Bravo's 'The Real Housewives of Atlanta,' 'The Real Housewives of Beverly Hills' ('Mother's Little Helper,' anyone?), 'Vanderpump Rules' and 'Thicker Than Water' in the coming weeks," writes Christopher Heine.

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