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Nuances Between Paid Search And Paid Social

Paid social campaigns will become the buzz phrase in 2014, as marketers learn how to pivot between search and social. Melissa Mackey points out the nuances between the two media and explains that in many ways, social paid-search ads act more like display than search. She provides Facebook audience tips, LinkedIn audience tips, social paid-search ad optimization, and social paid-search campaign optimization. Read the article here.

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2 comments about "Nuances Between Paid Search And Paid Social".
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  1. Steve Plunkett from Cool Websites Organization, November 13, 2013 at 8:35 a.m.

    check your link..

  2. Laurie Sullivan from lauriesullivan, November 13, 2013 at 10:09 a.m.

    Steve, Thanks for catching that. Fixed.

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