Kmart launched two online
videos for the holiday season. The first takes place in a boardroom… an evil boardroom. Inside a corporate headquarters, upper management, who is anti-layaway, holds a meeting to brainstorm
ways to make layaway inconvenient for all users. Meeting attendees include Genghis Khan, Satan, a creepy childhood doll and the co-worker who takes the last donut from the kitchen. Each offers evil
ideas on how to make layaway seem like a waste of time for consumers. Then an unexpected visitor appears: a nun who's pro-layaway and pro-Kmart.
See it here. There’s also the odd video, “Mix CD,” where apartment tenants get their groove on to a
CD of instructions on how to use Kmart layaway.
Watch it here.
DraftFCB created the campaign.
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