Pet Trust, an organization that raises money for the Ontario Veterinary College Animal Cancer Centre at the University of Guelph, launched “Keep Cancer On a
Leash” to raise funds for pet cancer cures. Sadly, 1 in 4 dogs and 1 in 8 cats die from cancer and the awareness of pet cancer is rather low. The center of the campaign is a music video –
think “We Are The World” with dogs… and one cat, where dogs sing “We could be heroes” and encourage people to donate to the cause. The song was sung by a collection of
Canadian musicians and can be downloaded from
iTunes and Amazon.ca. Proceeds from the song will go
to Pet Trust. Check out the light-hearted but moving
video here.
Red Urban created the campaign, produced by
Untitled Films. The
video was produced with the help of
Purina Canada, who will also match all donations to Pet Trust up to $125,000.
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