MTV, MLB Sign Cross-Platform Deal

mlbfancaveMTV and Major League Baseball have signed a multiyear, cross-platform programming partnership that puts athletes and celebrities across MTV’s platforms. Boston Red Sox designated hitter and 2013 World Series MVP David Ortiz and Pittsburgh Pirates All-Star center fielder Andrew McCutchen will executive produce a new weekly, 30-episode series on MTV2, MTV’s male-focused sibling network, set to debut in April 2014.  

Shot in New York City from inside the MLB Fan Cave, the show mixes baseball with music, pop culture, media, interactive technology and art, per the league and MTV. There will also be player interviews and features, in addition to celebrity appearances.  

Tim Brosnan, executive vice president, business at MLB, stated: “Being able to partner with MTV on a weekly TV series will give us an opportunity to [reach] an even broader audience."

Content from the new partnership will live on-air and online across MTV’s channels and platforms -- MTV, MTV2, mtvU, MTV Hits and MTV Jams. MLB players will be integrated into existing shows and events, in addition to the development of upcoming specials and weekend programming.



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