Mag Bag: Time Inc. Taps Sharethrough For More Native Ads

Real Simple and Health MagazineTime Inc. Taps Sharethrough For More Native Ads

Time Inc., which recently moved to lower the barrier between business and editorial operations by having magazine editors report to division presidents, is preparing to increase its native advertising offerings through an expanded partnership with Sharethrough.
Native ad posts from Sharethrough, which maintains a portfolio of native ads for publishers to choose from, will now appear on Web and mobile properties for Time Inc. titles Real Simple and Health, Ad Age reports. Previously, the Sharethrough placements were limited to People magazine’s digital platforms.
Time Inc. is just the latest big publisher to tap into the native advertising trend. Earlier this month, the Associated Press announced a deal to bring native advertising to its Web site, mobile site and mobile app in partnership with Polar, which operates a native advertising platform for digital publishers called MediaVoice.
Turning back to the magazine industry, the American Society of Magazine Editors (ASME) recently released updated guidelines suggesting that native advertising “should not use type fonts and graphics resembling those used for editorial content and should be visually separated from editorial content.” However, many native advertising solutions seek to do precisely that, as part of their effort to make sponsored content appear “native” to a particular site.
Meredith Names Executive Appointments
Meredith Corp. shuffled execs at its magazine publishing division this week, with a number of promotions and new hires. Christine Guilfoyle was promoted to senior vice president and publisher, for Better Homes and Gardens, as well as group publisher for Meredith Women’s Group, including Family Circle and Ladies’ Home Journal. She most recently served as vice president and group publisher for EveryDay With Rachael Ray.

Steve Bohlinger was promoted to publisher, Every Day With Rachael Ray. In his new role, where he will oversee advertising for the magazine, as well as EatingWell and Allrecipes magazines. Tony Imperato was promoted to vice president and managing director for Meredith 360°, where he will be responsible for creating multiplatform advertising programs. 

Also, Jennifer Marder is joining Meredith as national advertising manager for More, with responsibility for overseeing luxury accounts and managing sales teams in Texas and New York. Marder joins Meredith from Fairchild Fashion Media’s WWD and, where she served as advertising director, creating new print and integrated offerings. Before that, she was advertising director for fashion at Condé Nast Publications’ Condé Nast Bridal Media.
Francisco To EIC, Good Housekeeping
Jane Francisco has been named editor in chief of Good Housekeeping, effective Dec. 2. She replaces Rosemary Ellis, who is leaving Hearst at the end of December. Francisco previously served as editor-in-chief of Chatelaine, a women’s lifestyle media brand in Canada with print, online, TV, mobile and radio channels, from 2009 to the present. Before that, Francisco served as editor in chief of Style at Home from 2004-2008. She also worked as marketing director at Fashion and co-created Venue, a national arts and culture magazine.
LaMarca Named Digital Sales Director, Health
David LaMarca has been appointed digital sales director for Health magazine; in his new role he will help created integrated, multimedia advertising solutions. LaMarca previously worked as fashion and retail director at PopSugar; before that he worked at WebMD, iVillage, Shape and Martha Stewart Living.
Carmody Tapped As Publisher, Garden & Gun
Nancy Carmody has been promoted to vice president and publisher of Garden & Gun, with responsibility for leading its national advertising sales team for print, online, and digital media platforms. Carmody has been with the Southern lifestyle magazine since 2008.
Glamour Appoints Davison Fashion Director
Jillian Davison has been appointed fashion director for Glamour, effective in January. She previously served as creative director at Vogue Australia. She also served as fashion director of Harper’s Bazaar Australia, a contributing editor for Teen Vogue, and fashion editor at Harper’s Bazaar’s U.S. edition



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