Airstream Launches New App

  • November 14, 2013

Recreational vehicle company Airstream is adding a mobile app to support its "Live Riveted" campaign to tout its iconic aluminum travel trailers. The company says the iOS and Android app serves as a portal for users to engage with each other and the brand by sharing "riveting" aspects of their lives. 

The social-centric app includes Airstream’s Live Riveted Manifesto and accompanying video. It also offers a weekly photo challenge to users, a consumer sourced platform for “riveting” adventure ideas, a Social channel, photo sharing, blogs, branded gear catalog, Airstream event calendar and dealers.

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