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61% of Email Opens Happened on a Mobile Device Last Quarter: Movable Ink

  • TNooz, Friday, November 15, 2013 12:06 AM
Sixty-one percent of email opens took place on a mobile device last quarter, according to new research from Movable Ink. Emails were opened 39 percent of the time on desktop computers. Tablets only accounted for 15 percent of email open rates. The report also revealed that the iPhone is the most popular smartphone used for checking email, capturing 78.7 percent of all smartphone email opens. Android phones accounted for 20.7 percent of smartphone email opens this quarter.

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