• by Amy Corr  @MediaPostOTL, November 18, 2013

Well, if this ad doesn’t put a new bounce on Thursday’s holiday-themed ad, I don’t know what will. To recap, the NBA launched a holiday-themed ad last week where a handful of players shot basketballs into nets with sleigh bells attached, the end result being a cute version of "Jingle Bells." In Kmart’s “Show Your Joe,” a group of tuxedo-clad men – from the waist up – prepare to ring bells in a rhythmic fashion. The bells are scrapped, the table is removed, and what are left are men in their boxers, Joe Boxers, moving their balls in a rhythmic fashion to create a spirited rendition of Jingle Bells, or Jingle Balls, because this video just writes itself. See it here. Add this to the brand’s recent “Evil Boardroom” and “Kids Talk” videos and Kmart is on fire with its holiday ads. DraftFCBChicago created the campaign.