- Moz, Monday, November 18, 2013 1:53 PM
Kate Morris reminds marketers to stop thinking about keywords and start thinking about topics, which requires a slight change in thinking about the information run in reports. Start by defining
goals. Having relevant content to strengthen the landing page will make the campaign stronger. In addition to a tip list, Morris tells marketers they need to change their reporting
principles. That means defining search landing pages, prioritizing landing pages, and pulling monthly traffic numbers and data based on goals. Morris explains.
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