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How SEO Reporting Changes With Transition Away From Keywords

  • Moz, Monday, November 18, 2013 1:53 PM
Kate Morris reminds marketers to stop thinking about keywords and start thinking about topics, which requires a slight change in thinking about the information run in reports. Start by defining goals. Having relevant content to strengthen the landing page will make the campaign stronger. In addition to a tip list, Morris tells marketers they need to change their reporting principles. That means defining search landing pages, prioritizing landing pages, and pulling monthly traffic numbers and data based on goals. Morris explains. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.