"A lot of people are kind of freaked out about it," says one source in this post, referring to how "traditional" publishers like Hearst, Conde Nast and the
New York Times are reacting to the
onslaught of programmatic ad buying. "In fact,
Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying," writes Michael Sebastian.
Read the whole story at Advertising Age »
