Ad serving provider Trafficmac added seven new interactive publishers to its network this week. These are: Economist.com, ABC.com, Fox Kids Europe, Exact Advertising's Network of sites, Rodale
Press, Lexico Publishing Group and Modem Media. Trafficmac provides full, outsourced ad operations for several large media companies including
The Wall Street Journal, The Economist, WPP,
Beyond Interactive and MSN.
