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Email Conversion Rates Are 3x as High as Social Media Conversions: McKinsey

  • Forbes, Tuesday, November 19, 2013 9:49 AM
While consumer email usage is down, email is not dead and marketers are still finding that email is an effective marketing channel. According to McKinsey’s iConsumer survey, consumer email usage suffered a 20 percent decline between 2008-2012, as other forms of communications took over. Still, 91 percent of all consumers still report using email every day. According to eMarketer, email conversion rates are at least 3x as high as social media conversion rates, and average order values are about 17 percent higher.

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