Colle+McVoy has successfully retained the Explore Minnesota Tourism account, following a review that included five other agencies. The agency has served as EMT’s agency of record since 2010,
responsible for marketing and promoting Minnesota’s travel opportunities. The new contract begins Jan. 1, 2014. “The agency’s award-winning work over the last three years has
garnered a very impressive $8 to $1 ROI ratio for the state, which we expect to continue as we inspire more people to vacation in Minnesota,” said John Edman, director, Explore Minnesota
Tourism. Colle+McVoy will manage marketing efforts, including broadcast advertising, online/interactive marketing, social marketing, printed promotional materials, public relations, and domestic group
and international travel trade advertising. Tourism is an $11.9 billion industry in Minnesota.