In other Snapchat ruminations, Business Insider’s Henry Blodget considers what the messaging service would need to do to actually be worth the $3 billion that it reportedly turned down from
Facebook. “We can estimate that Snapchat would have to earn about $120 million of profit to justify a $3 billion valuation,” Blodget writes. A source also tells Blodget that the startup
plans to test advertising and virtual goods as monetization models.
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