Here's how two broadcast networks are making changes.
NBC is reportedly looking to its viewers for ideas. Its "Big Idea Bureau" has been narrowed down to 10 supposedly viewer-created
suggestions, according to an inside memo unearthed by the Huffington Post.
But we wondered why
we couldn't find the logistics of how such ideas were submitted, and why they were all explained in corporate-marketing speak: "The Bubbler: 'A brand that aggregates sharable news targeting
More conventionally, ABC, which "has struggled most in
the ratings this fall," is shifting its prime-time schedule, canceling one -- prime-time soap "Betrayal" -- and adding others to the mix, writes Bill Carter. Among the additions:
"Mixology," a rom-com set in yes, a bar; the eight-part CIA-focused series “The Assets"; and “Killer Women," about female Texas Rangers,.
Read the whole story at The New York Times »