• November 20, 2013

Rocket Fuel today released results of a campaign it ran with Choice Hotels International. Choice Hotels has over 6,200 hotels internationally, including more than 500,000 rooms in 30 countries and territories.

The company claims to have seen a return on ad spend increase of 2106% over the first five months of 2013, including 34,414 bookings, from using Rocket Fuel.

Other travel companies KeyLime Cover Waterpark and Lufthansa saw a return on ad spend of 8.49 to 1 during its peak season and an increase in conversions of 11%, respectively.