Post-millennial media consumers -- those kids born since 2005 -- are using more media than ever before.
Media consumption among kids has grown 7% to 35 hours a
week over the past four years -- an increase of 2.2 hours since 2009, according to a Nickelodeon research study.
Good news for the kids cabler, according to the study: TV usage is up
12% versus nine years ago, per Nielsen data, in spite of growing alternative media platforms and media devices.
That said, other media is also climbing. Computer and gaming consoles make
27% of kids' daily media consumption. Tablet usage is now 8% of their daily media consumption.
Gaming is their No. 1 activity across devices: 96% of kids say they use their computer for
gaming, compared to 88% on the tablet and 86% on the smartphone.
The study also says 75% of kids say they watch short-form video on their “iDevice”. Also more than half of kids
with such a device now watch more long-form programming content, 23% higher than a year ago.
Young Boys Watching TV
photo from Shutterstock