GroupM China has appointed Patrick Xu as its new Chief Executive Officer, effective March 2014. Based in Shanghai, he succeeds Bessie Lee, who moved to WPP earlier this year as CEO China. In his new role Xu will oversee GroupM units Maxus, MEC, MediaCom, Mindshare, Xaxis and Filmworks. He will report to Mark Patterson, CEO GroupM Asia Pacific. Prior to GroupM Xu held posts at Mondelez, P&G and Danone. GroupM invests US $7.3 billion annually in China according to RECMA.