comScore: E-Commerce Up At Brick-And-Mortar Retailers

  • December 12, 2004
Online spending at retailers who have both an Internet and a brick-and-mortar presence is up by more than 50 percent for this holiday season compared to last year's, according to new figures released Friday by comScore Networks. That increase, covering the period Nov. 1 through Dec. 5, is more than twice the 23 percent jump in spending during the same time frame at exclusively online retail sites.

Wal-Mart's online store, which saw 11.5 million visitors last week and 25.8 million in November, continues to lead all multi-channel retails online. eBay, which saw 31 million visits last week, and Amazon, 19.9 million, were the only exclusively-online retailers to draw more traffic than leader Wal-Mart. --Gavin O'Malley

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