Mag Bag: Rodale Has Record Year

magbagRodale Has Record Year

Print publishing may be in the doldrums, but there are some exceptions to the dreary rule. One such standout is health and fitness publisher Rodale, which had a record-setting year in terms of advertising.
For the full year 2013, Rodale expects total ad pages to increase 10% and print ad revenue to increase 21% compared to last year, as measured by the Publishers Information Bureau. These strong results are driven by growth at Women’s Health, up 29% in ad pages and 34% in revenue; Men’s Health, up 25% in ad pages and 35% in revenue; Prevention, up 4% in ad pages and 9% in revenue; Runner’s World, up 4% in revenue (its highest level ever); and Organic Gardening, up 9% in revenue, setting another record.
In the first nine months of the year, ad pages were up 23.7% at Men’s Health, 11.9% at Prevention, and 31.7% at Women’s Health -- contrasting favorably with an overall decline of 3.8% in consumer magazines tracked by PIB.
Rodale is not the only publisher bucking the general downward trend. American Express Publishing’s Departures is also having a banner year, with ad pages increasing 12% from 778 in 2012 to 874 in 2013, and a 17% increase in ad revenue. And Travel + Leisure will end the year with 1,049 advertising pages -- up 8% versus 2012.

Pitchfork Launches Print Mag
After 16 years publishing on line music journalism, Pitchfork Media is delving in the world of print with a new quarterly magazine, The Pitchfork Review, set to debut on Dec. 14. The Pitchfork Review will be a perfect-bound, 8-by-10.25 inch, book-like music magazine, featuring content including original long-form feature stories, columns, comics, and illustrations, as well as a selection of recent online pieces. Pitchfork founder and CEO Ryan Schreiber stated: “Music magazines were the original inspiration for Pitchfork. We're in a unique position because we respect and understand the advantages of both media. The Pitchfork Review allows us to adapt our coverage to a format we deeply admire, in a way that we feel will resonate with people who are looking for a more thoughtful approach to music.” 
Bizzak To National Ad Director, Prevention
Eric Bizzak has been named national advertising director for Prevention magazine. Bizzak most recently served as vice-president of sales for Travel + Leisure, where he led initiatives including custom content programming deals with CNN and Contently. Before that, he served as advertising director at The Week from October 2011 to March 2013, forging digital partnerships with brands like Slate, Political Wire and West Wing Reporter. He has also held sales positions at Time Inc.’s Branded Solutions, Wired and Men’s Journal.
Koorbusch, Bechert Rejoin The Week, Monahan Promoted
The Week has hired -- or rather, re-hired -- two new sales execs: Tim Koorbusch is rejoining the company as executive vice president of sales and Molly Bechert is rejoining as vice president of sales. Koorbush served as national ad director for The Week and from 2008 until 2011, when he left for a stint at Say Media. Bechert served as Midwest sales director The Week and from 2007 until 2011, when she left to join Viacom. Meanwhile, Tracy Monahan has been promoted to executive director of marketing for The Week and Mental Floss.

Bonnier, Zinczenko Unveil Book Plans
Dave Zinczenko, former executive vice president at Rodale and creator of successful book franchises including “Eat This Not That” “The Abs Diet,” is bringing his publishing magic to Bonnier. The enthusiast publisher revealed that it has struck a five-year partnership with Zinczenko’s Galvanized Brands to expand its branded book publishing operations. Earlier this year, Zinczenko struck a similar deal with American Media, Inc. to help it revamp and create brand extensions for titles like Men’s Fitness



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