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Adidas, FIFA Extend, Expand World Cup Through 2030

Adidas, which has been an official partner of FIFA since 1970, has extended the alliance for another 27 years, unveiling a deal that aligns the global sports shoe, apparel and equipment company  with the governing body of soccer through 2030. The deal enhances and expands adidas' role as the "official partner, supplier and licensee" for the FIFA World Cup and all FIFA events, including the FIFA Women's World Cup and the FIFA U-20 World Cup.

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