MRM, a unit of the Interpublic Group of Companies, has acquired Brazilian agency E/OU. This agency will now be called E/OU MRM. E/OU is the second investment by McCann WorldGroup in Brazil this year
after Preview, an agency specializing in health and wellness communications. E/OU MRM, has 80 employees and will continue to be led by its current management, including Fabio Caldeira de Souza, COO
and vice president of client services; Eduardo Rodrigues, vice president, creative director; and Eduardo Marino Soutello, vice president of planning & research.