A Squared Entertainment is merging with Genius Brands International, the company behind the Baby Genius line of musical baby toys, to form an outfit focused on providing "content with a purpose" for
children. The merged company will keep the Genius Brands International name and will be led by Andy Heyward as chairman and CEO. Amy Moynihan Heyward, formerly co-president of A Squared Entertainment,
will serve as president. Genius Brands' current CEO, Klaus Moeller, has been named vice president of special markets. Brands housed under the new Genius Brands International will include the popular
Baby Genius line of content and merchandise, plus the animated series "Secret Millionaire’s Club," "Martha & Friends," "Gisele & the Green Team" and "Thomas Edison’s Secret Lab,"
as well as Stan Lee’s "Mighty 7," a trilogy of original movies.