While I'm eating a slice of pizza, my boyfriend is home taping my favorite TV show," Miranda, a character from "Sex and the City," said in an episode last year. "And to which boyfriend are we
referring?" asked Carrie. "My boyfriend, TiVo," Miranda replied. It may have seemed a proud moment for marketers of TiVo, the digital recording device and service - not least because, even in the
playful transmutation of TiVo from inanimate object to object of affection, it remained a noun.
Read the whole story at The New York Times, December 13, 2004
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