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ABC Cashes in on 'Desperate Housewives'

ABC is poised to reap a spring advertising windfall from smash hit Desperate Housewives. That has executives at Disney and ABC counting their dollars over on Wisteria Lane. The freshman series was supposed to run only through the fall portion of the of the 2004-05 TV season. Jennifer Garner's spy drama, Alias, was to take over its 9 p.m. ET Sunday time slot in January. But with Housewives emerging as the hottest new show of the year, Disney quickly picked it up for a full season and moved Alias to Wednesdays at 9 p.m. after Lost.

Read the whole story at USA Today, December 12, 2004 »

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