BIZ DEV: LevLane Wins Creative, Media Work For Three Massage Envy Regions

LevLane, a Philadelphia-based agency, was named creative and media agency of record for three separate Massage Envy regions, following three separate reviews. The agency was awarded Northern and Central New Jersey, based in Florham Park, NJ; New York, based in Commack, NY; and Connecticut, which includes Rhode Island, based in Fairfield, CT. BomserPayan previously handled the Northern and Central New Jersey account. LevLane is the first-ever agency of record for the New York and Connecticut regions. Work for the three accounts will include broadcast, print and digital advertising, SEO, SEM, website development, social media, public relations and event marketing. LevLane already handle four additional Massage Envy regional accounts, including Philadelphia, Virginia and Ohio. Out of 910 Massage Envy locations, LevLane handles work for 128 clinics. Massage Envy spent $12.3 million on measured media in 2012 and $7.4 million between January and June of 2013, according to Kantar Media.
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