How RTB Is Changing Mobile Advertising

Business Insider, Monday, November 25, 2013 4:02 PM

Business Insider has posted an article explaining why real-time bidding (RTB) is going to "completely change" the mobile advertising equation. "Desktop programmatic buying of display is already hugely popular," the article reads. "The coming impact on mobile stands to be even more significant."

Read the whole story at Business Insider »

mobile, rtb

Next story loading

About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.