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Twitter Refines "Age Gate" System For Spirit Brands

Twitter just became a friendlier place for booze brands and other age-sensitive marketers. Yes, the social giant just improved its ‘age gate’ screening process, which helps such brands stay within the law. “Today, it’s streamlined the process in its apps greatly in order to improve the follow rate and therefore the attractiveness of running an active account for those brands,” TechCrunch reports.

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