• ClickZ, Wednesday, November 27, 2013 1:19 PM

ClickZ this week posted an article exploring whether or not programmatic premium will overtake real-time bidding (RTB) in China. Programmatic premium is applying programmatic technologies to "premium" ad buys, with premium being defined by the buyers and sellers. RTB is typically associated with "remnant" -- or leftover -- ad space.

The article cites an iResearch report that says programmatic premium buying represents just 11% of all buying within demand-side platforms (DSPs) in China, but by 2017 it will represent 69%.

Read the whole story at ClickZ »