Nickelodeon, Amazon Partner For Nick-Themed Shops

Nickelodeon and have joined forces to launch Nick-themed boutiques, based on the cabler's popular shows, including "Dora the Explorer," "SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles."

Each holiday boutique offers more than 100 discounted products in various categories, such as toys, video games, electronics and home decor.

The merchandise is available for retail shopping through Dec. 20, but fans can download one episode of each of the series, free through Dec. 2.

Dion Vlachos, senior vice president, retail sales and marketing at Nickelodeon, called Amazon a "trailblazer in the ecommerce industry," adding that the new enterprise offers an "easy and streamlined way to purchase Nickelodeon goodies."

Nickelodeon is now in its 34th year, while Amazon opened in 1995.

Separately, Nickelodeon is debuting the Bubble Guppies' prime-time holiday special "The Puppy and The Ring" on Dec. 5 at 7 p.m., inspired by "The Lord of the Rings." In Nick's version, an evil Night Wizard, voiced by Jeffrey Tambor of "Arrested Development," takes the Ring from the kindly Sun King of Bubbledom, where the magical Ring of the Sun has always kept night and day. The Ring must be returned before Bubbledom is plunged into darkness forever.



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