A survey of search engine advertisers found that the No. 1 objective for their search marketing programs is building brand awareness, rather than generating sales. In the survey, carried out by the
Search Engine Marketing Professionals Organization, 61 percent of respondents said increasing brand awareness of products was an objective of their paid placement campaigns. The response narrowly beat
sales and lead generation. The survey, conducted by IntelliSurvey, polled 288 search advertisers and agencies.
Read the whole story at DMNews.com, December 14, 2004
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