Erwin Penland was named agency of record for CIT Bank, a consumer and small business-focused online bank and subsidiary of CIT Group Inc., a provider of financing and advisory services to small
businesses and middle market companies. This account will be handled out of Erwin Penland’s New York office. The agency will handle brand strategy, creative, digital, experiential, promotions
and retail on a national level. CIT Bank spent $7.1 million on measured media in 2012 and $4.4 million between January and June of 2013, according to Kantar Media. Erwin Penland is a part of
Boston-based Hill Holliday, and a member of The Interpublic Group of Companies.
