Around the Net
France's Version Of Netflix Creates Coffee Brand
- Advertising Age, Wednesday, December 4, 2013 8 AM
European subscription VOD CanalPlay is touting itself by creating a new coffee brand. "Insomny" is the coffee to help viewers stay conscious as they watch all of the content the channel has that they couldn't view in a single lifetime. The company partnered with coffeemakers and coffee growers in India, Burundi and Brazil to develop its unique blend. The idea was created out of Buzzman Paris.
