• by Amy Corr  @MediaPostOTL, December 4, 2013

The Jacksonville Jaguars have named On Ideas as its agency of record. The Jacksonville-based agency will handle advertising, marketing strategy, branding, creative services and PR/community relations support. The agency’s first assignment was to drive viewership and attendance to the Jaguar’s Thursday, Dec. 5 home game against the Houston Texans, airing on the NFL Network. The agency held events and promotions to energize fans and create hometown buzz for the primetime game. "On Ideas is a great fit for the Jaguars," said Mark Lamping, President of the Jaguars. “Shad Khan (owner of the Jaguars) has a bold vision for the Jaguars. Partnering with On Ideas at this juncture will provide the fresh thinking necessary to make Shad’s vision a reality.” Additional On Ideas clients include: BI-LO/ Winn-Dixie Stores, Enterprise Florida, Catlin Insurance and Veolia Environmental Services North America. The Jaguars spent roughly $500,000 in measured media in 2012 and $213,000 between January and June of 2013, according to Kantar Media.