• by Amy Corr  @MediaPostOTL, December 4, 2013

Last year, JAM Bluetooth Wireless Speaker was a single product that wirelessly played music from a user’s phone or tablet. This year, the brand has added additional products, including headphones and boomboxes, to its arsenal. The brand launched a holiday campaign featuring a family of squirrels that care more about music sound quality than collecting acorns for the winter. A man peeks inside a tree to find his missing bluetooth speaker, headphones and boombox being used by a family of hard-partying squirrels with an expansive library of books. Rather than retrieve his items, the man awkwardly dances outside the tree. See it here. Fun fact: 3,000 tiny squirrel books were created for the ad, created by Woods Witt Dealy & Sons.